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Kelley Blue Book Logo Downloads

Kelley Blue Book Downloadable

Trademark Usage Guidelines

This Limited License sets forth the terms and conditions upon which you are permitted to use the Kelley Blue Book trademarks and logos provided by www.KBB.CA Manheim Canada, Lda (“KBB.CA”).

Limited License

Kelley Blue Book Co., Inc. (“KBB”), grants customers, clients, vendors, journalists, reporters and other parties authorized by KBB (“Authorized Users”), a non-exclusive, non-transferable, limited, royalty-free license to use the Kelley Blue Book trademark and logos provided herein (“KBB Marks") in accordance with the terms of this Agreement. Except as specifically set forth in this Agreement, Authorized Users shall make no other use of the KBB Marks, without the prior written consent of KBB, which shall be at KBB’s sole and absolute discretion, and no other license or right is hereby granted or shall be deemed granted.

Permitted Uses

  1. Linking

    Authorized Users are permitted to create a direct hyperlink to the website located at www.KBB.CA. The links to KBB.CA must be direct (“Permitted Links”); no intermediate pages, advertisements, or re-routes are permitted. The Permitted Links are the only ones allowed without our prior written permission. Authorized Users may use the Permitted Links as text-based links using only the words “Kelley Blue Book” or “KBB.CA” or with the KBB Marks. Authorized Users may not: (a) display or use a link in any manner that states or implies any endorsement by, or affiliation with, KBB; (b) display or use any link to directly access any data file contained in KBB.CA; (c) alter, block or otherwise prevent display of any content of KBB.CA; or (d) link to KBB.CA from any website containing obscene, defamatory, harassing, illegal, offensive, or malicious material.
  2. Reporting or articles about news worthy events related to KBB.CA.
  3. As otherwise specified and permitted by KBB in writing.

Proper Attribution

Authorized Users agree to properly and accurately display the KBB trademarks and/or logos in their entirety. Each time one of the KBB Marks is used, the following footnote should appear within the document:

Kelley Blue Book, KBB and the Kelley Blue Book Logo are trademarks of Kelley Blue Book Co., Inc.

Restrictions

  1. No Modification of KBB Marks

    Authorized Users agree to properly and accurately display the KBB Marks in their entirety. Authorized Users may not modify or alter the KBB Marks in any manner, or combine the KBB Marks with any other mark or logo.
  2. No Use of KBB Marks in Ad Text

    Authorized Users agree NOT to use any KBB Marks in any search engine advertising text, including Google AdWords sponsored ads, search terms, keywords, metadata or page titles, or in any other manner with search engines or devices. Authorized Users express agree that its use of the KBB Marks, or the KBB name, trademarks, and/or logos in conjunction with the KBB Marks shall not constitute the right to sell, and shall not be used to facilitate the sale of, any product or service of KBB, without the further express written agreement of KBB.
  3. No Use of KBB Marks in Social Media

    No use of the KBB Marks is permitted on any social media platform, app, and/or channel.
  4. No Framing

    Authorized Users agree NOT to: (i) “frame” any portion of KBB.CA, or display or use a link in any manner that causes any portion of KBB.CA content to be displayed within a frame, (ii) incorporate KBB.CA content into a third-party web site, or (iii) use any other techniques that alter in any way the visual presentation or appearance of KBB.CA.
  5. No Data-Mining

    Authorized Users agree NOT to use any links to KBB.CA or other technology for the purpose of harvesting or data-mining, for creating or distributing a competitive database, or for otherwise engaging in unfair competition with KBB or KBB.CA.
  6. Other Prohibitions

    In addition to any other prohibitions herein, Authorized Users may not:
    1. display or use the KBB Marks in any manner that:
      1. states or implies any endorsement, sponsorship, or affiliation, by or with, KBB;
      2. disparages or tarnishes KBB, in KBB’s sole opinion;
      3. suggests that editorial content has been authored by, or represents the views or opinions of, KBB or any KBB representative, agent, personnel or affiliate;
      4. is misleading, defamatory, libelous, obscene, infringing or otherwise objectionable;
      5. infringes, derogates, dilutes, or impairs the rights of KBB in such trademark or logo;
    2. use the KBB Logo or KBB trademarks as part of a name of a product or service of a company other than KBB;
    3. make or imply any representations or warranties regarding KBB, its products and/or services;
    4. register any KBB trademarks, logos or trade names that are identical to or confusingly similar with KBB's trademarks, logos or trade names in any jurisdiction, domestic or foreign;
    5. edit, revise, alter, or otherwise modify the KBB Marks or any content thereof;
    6. combine the KBB trademarks or logos with any other mark or logo.
    7. link to the KBB Marks from any website containing obscene, defamatory, harassing, illegal, offensive, or malicious material;
    8. in connection with any material that infringes the trademark, copyright or any other rights of any third party;
    9. incorporate the KBB Marks into Authorized Users’ advertising; or
    10. sell, transfer, reproduce, duplicate, distribute, publish, modify, migrate, store, copy or transmit any material from the KBB Marks unless and until Authorized Users have obtained our prior written consent, including, without limitation, the software programming and html and other code contained in the KBB Marks, Blue Book® Values and New Car Pricing information, compilations of vehicle specifications, any text, graphics, logos, photographs, audio or video material or stills from audiovisual material available via the KBB Marks.

Quality Standards

Authorized Users must use the KBB Marks as provided by KBB. The KBB Marks shall always be smaller than Authorized User’s trademarks and/or logos. Authorized User shall at all times observe high standards of quality in the production and provision of the goods and services with which the KBB Marks are used. Authorized User shall use the KBB Marks in the same manner and quality as provided below and shall not be redrawn, re-colored, distorted, altered or disparaged at any time. KBB shall have the right to promulgate from time to time additional and/or revised guidelines and requirements with respect to use by Authorized Users of the KBB Marks as KBB may reasonably determine are necessary or useful in maintaining the quality and value of the KBB Marks and Authorized Users agree to comply with the material contained in the updated guidelines immediately upon receipt of, or posting of the new guidelines.

Termination

Authorized Users agree that KBB may revoke this license at any time in its sole discretion, including for quality control purposes relating to the maintenance of high quality standards for the KBB Marks. If KBB provides Authorized Users any such notice, upon Authorized Users’ receipt of notice of such revocation, Authorized Users shall immediately remove any and all uses of the KBB Marks and immediately: (a) discontinue or disable any link to KBB.CA; (b) remove any and all occurrences of the KBB Marks and KBB Logos from Authorized Users’ website(s); and (c) destroy all copies of data from KBB.CA in Authorized Users’ possession, custody or control. KBB reserves the right to terminate the usage of any KBB Marks by any individual or organization for any reason at any time.

Proprietary Rights

Authorized Users acknowledge and agree that The KBB Marks are and shall remain the exclusive property of KBB and that KBB.CA and all content and material on KBB.CA contain proprietary information that is protected by applicable copyright, trademark and other intellectual property laws (“KBB Proprietary Information”). All rights and goodwill associated with Authorized User's use of the KBB Marks will inure to the benefit of KBB. All content and material on KBB.CA, including such KBB Proprietary Information, may only be used for personal, non-commercial purposes, and Authorized Users agree not to sell, transfer, reproduce, duplicate, distribute, publish, modify, migrate, store, copy or transmit any content and/or material from KBB.CA unless and until Authorized Users have obtained KBB’s prior written consent. The KBB Proprietary Information covered by this prohibition includes, without limitation, the software programming and html and other code contained in KBB.CA, KBB vehicle values and/or pricing information, compilations of vehicle specifications, any text, graphics, logos, photographs, audio or video material or stills from audiovisual material available on KBB.CA. Nothing in these Terms of Use grants Authorized Users ownership or other rights in or to any of the KBB Marks, any KBB content, or the KBB Proprietary Information, except to use in accordance with these terms. Authorized Users are not granted any right, title or interest in the KBB Marks, KBB.CA or the KBB Proprietary Information.

Disclaimer of Warranties

By using the KBB Marks and/or creating a link to KBB.CA, Authorized Users expressly understand and agree that Authorized Users’ use of the KBB Marks and KBB.CA is at Authorized Users’ sole risk. KBB provides the KBB Marks and KBB.CA on an "as is" and "as available" basis. KBB and its owners, shareholders, subsidiaries, affiliates, officers, employees, agents, partners and licensors (collectively, the “KBB Parties”) are not responsible for errors or omissions and expressly disclaim all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement. Authorized Users acknowledge and agree that the KBB Parties are not liable for any direct, indirect, incidental, special, consequential or exemplary damages, including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if KBB has been advised of the possibility of such damages), resulting from the use or the inability to use the KBB Marks or KBB.CA or link thereto. The KBB Parties make no warranty that the KBB Marks or KBB.CA will meet Authorized Users’ requirements and/or be uninterrupted, timely, secure, error-free, accurate or reliable, and assume no liability for any of Authorized Users’ activities in connection with the KBB Marks or KBB.CA or for Authorized Users’ use of the KBB Marks or links to KBB.CA in connection with Authorized Users’ electronic property.

Limitation of Liability and Indemnity

When Authorized Users access or link to KBB.CA or use the KBB Marks, Authorized Users are agreeing to indemnify KBB, its owners, shareholders, subsidiaries, affiliates, officers, employees, partners, and licensors and hold them harmless from any and all claims and expenses, including attorney's fees, arising from Authorized Users’ misuse of the KBB.CA and Authorized Users’ misuse of the KBB Marks. By using KBB.CA and the KBB Marks, Authorized Users are agreeing to release Kelley Blue Book and its owners, shareholders, subsidiaries, affiliates, officers, employees, partners, and licensors from any and all claims, fees, costs, damages and obligations of any kind whatsoever that Authorized Users may have against them arising out of or in any way related to such claims or obligations and to any disputes regarding use of ideas and/or related materials submitted to KBB.CA by Authorized Users. Authorized Users hereby agree to waive all laws that may limit such releases.

General Terms

  1. Choice of Law

    This Limited License and the relationship between Authorized Users and KBB shall be governed by and construed in accordance with the laws of canada without regard to its conflict of law provisions.
  2. Waiver and Severability

    The failure of KBB to exercise or enforce any right or provision of this Limited License shall not constitute a waiver of such right or provision. If any provision of this Limited License is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties' intentions as reflected in the provision, and the other provisions of this Limited License remain in full force and effect.
  3. Entire Agreement

    This Limited License constitutes the entire agreement between Authorized Users and KBB and governs Authorized Users’ use of the KBB Marks, superseding any prior terms with respect to the KBB Marks. Authorized Users also may be subject to additional terms and conditions that may apply when Authorized Users use or purchase certain other Kelley Blue Book services, affiliate or third-party services.

To access logo files, please agree to the Limited License above