2020 was a big year for Kelley Blue Book in Canada. With the launch of our new KBB.ca website in May last year, Canadian car buyers could now find the right price for the car they wanted to buy or sell, read expert reviews and comparisons about the top vehicles available in Canada, and browse through thousands of new and used vehicle listings.
With all of these new and used vehicle listings, KBB.ca was able to collect and track important data and information to gauge Canadian consumers' automotive buying patterns and trends. And although many of the vehicles listed below are also some of the country's top-sellers, based on the top 10 searched vehicle results in 2020, Canadians were still interested in a broader range of vehicles than the sales charts suggest.
Here are the top 10 searched new and used vehicles in 2020 on KBB.ca:
10th place: Honda Accord
Traditional family sedans may be losing fans to trucks and SUVs, but the 5-passenger, front-wheel-drive Honda Accord mid-size family sedan remained one of the most-searched vehicles on KBB.ca in 2020. The Accord’s winning formula? It simply does everything right, and there are enough variants to satisfy a wide variety of buyers.
9th place: BMW 3 Series
Since the first generation arrived in the mid-1970s, the BMW 3 Series has long been considered the benchmark for compact luxury sports sedans. Today, the 5-passenger, all-wheel-drive BMW 3 Series remains an aspirational choice, and for a good reason: When corporate climbers want to display their success, a BMW badge is one of the most prominent markers.
8th place: Hyundai Elantra
The sub-compact Kona SUV became Hyundai Canada’s best-selling model in 2020. But the Elantra compact car was searched more often when it came to KBB.ca readers. With a lineup that ranges from efficient and practical to luxurious and sporty, the 5-passenger, front-wheel-drive Elantra appeals to a broad audience, with the all-new 2021 model garnering lots of attention for its edgy styling.
7th place: Ford Escape
Sold by Ford since 2000, the Escape compact SUV has always been a popular choice with Canadian buyers through its four generations. Totally redesigned for 2020, the current 5-passenger, front- or all-wheel-drive Escape offers gas, gas-electric hybrid and plug-in electric powertrains. The new Escape is also lighter and gains 2nd-row passenger space, making it best-in-class for the segment.
6th place: Mazda Mazda3
Available as a sedan or hatchback, with front- or all-wheel-drive, the 5-passenger Mazda3 compact car was a vehicle of interest for KBB.ca readers in 2020. Although the Mazda3 is competitively priced with mainstream compact rivals, the latest generation exudes a premium feel. We also like the exterior style of the Mazda, which manages to look dynamic without being heavy-handed.
5th place: Toyota RAV4
As Canada’s best-selling SUV in 2020, it’s no surprise to see the Toyota RAV4 make our list. Now in its 5th-generation, launched for the 2019 model year, the 5-passenger, front- or all-wheel-drive RAV4 compact SUV has a solid feel, excellent safety scores, generous standard equipment, plenty of interior space, and rides and handles more like a car than a high-riding truck. The big news for 2021 is the new RAV4 Prime plug-in hybrid with up to 68 kilometres of electric range.
4th place: Honda CR-V
Honda Canada’s best-selling vehicle was also one of the most-searched vehicles by KBB.ca readers in 2020. Coincidence? We don’t think so. Ingredients for the 5-passenger, front- or all-wheel-drive Honda CR-V compact SUV’s recipe for success include a decades-long history of reliability and high resale value, easy and efficient driving manners, practicality, and among the roomiest interiors in its class. And the CR-V comes at a price tag that’s digestible to everyday buyers.
3rd place: Toyota Corolla
The current 5-passenger, front-wheel-drive Toyota Corolla compact sedan and hatchback are the best iterations yet of the world’s highest-selling nameplate. The 2021 Toyota Corolla comes packed with safety and driver-assistance features that cost extra in an Audi, tech you still can’t get in a BMW, and refined driving manners that could have passed for a Lexus not that long ago.
2nd place: Ford F-150
The Ford F-150 has been the best-selling truck in Canada for decades because it consistently offers capability, value, innovation, and choice. For 2021, the Ford F-150 is virtually all-new. Ford updated the styling and redesigned the interior. There’s also a new hybrid powertrain option, the availability of an onboard generator, and the company has updated almost every engine in the lineup.
1st place: Honda Civic
Why was the Honda Civic so popular with KBB.ca readers last year? For starters, the 5-passenger, front-wheel-drive Honda Civic lineup offers a wide variety of flavours, from the base LX sedan to the luxurious Touring to the sportier Si and Type R trims. Then there’s the Civic’s sterling history of reliability, high resale value, practicality, safety, and efficiency. All great reasons why the Civic ended up as the most searched vehicle on KBB.ca in 2020.
*Vehicle search rankings based on KBB.ca pageviews between May 1 and December 31, 2020.