Kelley Blue Book Privacy Statement

Information You Provide.
We may collect information that you choose to provide on the KBB Sites in a variety of ways, such as when yous:

1. register for one of our products or services. This information may include your name, address, telephone number, email address;
2. make information available to us via social networking logins, such as Facebook or Twitter;
3. express an interest in buying, selling or trading in a car (such as by using our "email the seller" function);
4. If you use our Trade-In On Demand feature, we may collect your Vehicle Identification Number (VIN), vehicle conditions and images and video of your vehicle;
5. participate in chats, web forums or other interactive sessions;
6. provide payment card information for one of our products or services;
7. subscribe to newsletters or provide feedback; and
8. participate in surveys, sweepstakes or other promotions.

Automated Information
Information regarding your use of the Services and the Sites may be collected and/or aggregated through the use of automated means. This automatically collected information is anonymized, not allowing identifying you as a natural person, and may include information such as:

1. your IP address, the type of browser and operating system used;
2. date and time you access the KBB Site and pages you visit, and if you linked from or to another website, the address of that website;
3. email you open and links you click on within those email; and
4. your ISP or mobile carrier, and the type of handheld or mobile device that you used.

Data Technologies
Various technologies are used to automatically collect information, such as cookies, local shared objects, and web beacons (generally referred to as "Data Technologies"). "Cookies" are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. "Local shared objects," sometimes known as Flash cookies, may be used to store your preferences or display content based upon what you have viewed on various websites to personalize your visit. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies. Anonymous advertising identifiers are increasingly being used on mobile devices and otherwise in a manner similar to cookies. When we refer to Data Technologies, we are including all current and similar future technologies.

One or more Data Technologies may be used on the Services and other websites and mobile applications (that may not be the KBB Sites) by us, by another party on our behalf, or by third parties in accordance with their privacy policies. Data Technologies may be used by us and others, on our behalf and on their own behalf, to transmit information to you or about you and connect information about you from different sources, websites, devices, and mobile applications.

If You do not wish to accept cookies, You should change your browser settings to refuse them as follows:

• Internet Explorer: “Tools”; “Internet Options”; “Confidentiality”.

• Chrome: “Settings”; “Advanced Settings”; “Confidentiality”; “Content Settings”; “Cookies”.

• Mozilla Firefox: “Tools”; “Options”; “Confidentiality”.

• Safari: “Safari”; “Preferences”; “Confidentiality”.

Opting-out of cookies will not prevent you from accessing and using the Services and our site, but , but might impair or restrict some of its features. Please note some cookies are strictly necessary to operate the Services and our site, which cannot be turned off.

We may use a uniquely generated trackable toll-free telephone number on dealer sites or in advertisements. If you call one of these uniquely generated toll-free numbers, we (or a service provider acting on our behalf) may collect non-personally identifiable information about the call (e.g. date, time, duration), as well as personally identifiable information (e.g. your name, the number from which your call originated).

Videos
We may target and track the videos you view on the Site. You consent to our tracking of your video viewing through the Site or third party social media.

Publicly Posted Information
You agree that the information that you make available to us and others via social media networks, forums, blogs, list serves, chat rooms or similar functionality is public information that we or others may share or use in accordance with the law.

1. for everyday business purposes, such as establishing and managing your user account, providing products and services you request, processing and collecting payments and providing customer support;
2. to create listings and advertisements for any cars and other vehicles that you list for sale with us. These lists and advertisements may appear on the KBB Sites and other websites, mobile applications or services of third parties;
3. to provide values and/or offers for cars that you would like to sell or trade in;
4. to offer our other products or services and/or the products or services of others to you;
5. to communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes and other offers or promotions;
6. to enable you to interact with KBB and our users, dealers, manufacturers and others through various means, such as through our message boards, blogs and social media;
7. to evaluate and improve our business, including developing new products and services and analyzing the effectiveness of products, services, applications and websites;
8. to diagnose and address technical and service problems;
9. to perform data analyses, including market and consumer research, trend analysis, demographic analysis and financial analysis;
10. to deliver content (including advertising) correlating to your interests and browsing and usage history, both within the KBB Sites and on other websites and applications;
11. to comply with applicable legal requirements and our policies; and
12. to contact you via telephone, text or chat. We will obtain your consent to contact you when and in the manner required by law.

1. Affiliates

   We may share information about you, including personal information, with our corporate affiliates, who will use it in accordance with this Privacy Statement and that may be located in any place in the world to where your personal data may be communicated in accordance with applicable laws and regulations. Please be advised that our corporate affiliates’ privacy policies mirror the rights of this Privacy Statement. Please visit http://www.coxautoinc.ca/ for more information about our affiliates.

2. Our Service Providers

   We may engage third parties to provide the services offered through or in connection with the Services and our Sites on our behalf. We require such providers to maintain information about you as confidential and to use the information only to perform the services specified by us in a manner consistent with this Privacy Statement.

3. Co-Sponsored Promotions

   In the event that you participate in a survey, sweepstakes, contest or other promotion that is co-sponsored by Kelley Blue Book and a third party, we may share information collected in conjunction with the survey, sweepstakes, contest or promotion, including personal information, with that third party. After the information is provided to those third parties, the subsequent use or disclosure of such information is subject to their privacy policies and practices. Surveys, sweepstakes and other promotions conducted on behalf of Kelley Blue Book and a third party will include branding from both Kelley Blue Book and the third party and will comply with this Privacy Statement.

4. Promotions on behalf of Third Parties

   Periodically, third parties may conduct surveys, contests, sweepstakes and other promotions for their own purpose on the Services or Sites. Information you provide in response to those activities is governed by their privacy policies. We will provide you a privacy notice at the time you engage with such a co-sponsored promotion. Surveys, sweepstakes and other promotions conducted solely for the purpose of a third party will include only the third party’s branding.

5. Sellers, Dealers and Manufacturers

   Information about you, including personal information and Data Technologies, may be shared with sellers, dealers and manufacturers, and their agents and third party service providers, who will use that information in accordance with this Privacy Statement. For example:
   1. If you are interested in a particular listing of a car for sale, information about you may be shared with the seller of that particular car or similar cars or dealers in your area;
   2. If you are considering trading in a car, we may provide information about you to dealers who participate in our trade-in program and other dealers in your area;
   3. We may provide manufacturers, their agents or third party service providers, with information about you that we provided to their franchised dealers;
   4. We may provide manufacturers, their agents or third party service providers, with information about you if you are interested in certified pre-owned vehicles; or
   5. We may provide manufacturers, their agents or third party service providers, and dealers with information about you when you access the KBB Sites via KBB branded advertising and/or functionality found on their websites or other third party websites.

   Please note that by selecting to have your information shared or disclosed with a third party described above, your information will be subsequently governed by that party’s own privacy statement.

    

6. Corporate and Asset Transactions

If we sell all or substantially all of our business or sell or transfer all or a material part of our assets, or are otherwise involved in a merger or transfer of all or a substantial part of our business, you agree that we may transfer all information we have collected and stored, including personal information, to the party or parties involved in the transaction as part of that transaction.

1. You may choose not to provide personal information, even though that might impact your ability to register or receive a particular product or service.
2. If you do not want to receive marketing email from us, you can follow the unsubscribe link provided in those emails.
3. If you do not want to receive interest-based advertisements, you can opt out as discussed in the "Advertising Networks" section above.
4. You have a number of choices regarding certain Data Technologies. Most web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer. You may also render some web beacons unusable by rejecting their associated cookies and disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or opting out at www.evidon.com or the website of the technology provider. If you choose to decline cookies or similar technologies, however, please note that certain features may not function properly or at all as a result. You may be able to adjust the use of advertising identifiers on mobile devices through the settings on your device. Finally, if you do not want to use a uniquely generated telephone number, you may choose to not call us.

5. If you do not want us to use Location Information, you can decline our initial invitation to provide that information, or opt out by changing the location services settings on your mobile device. However, please note that certain features may not function properly or at all as a result if you opt out.